Hans Rooseboom Art — Portfolio & Store
A portfolio and online store I built for Johannesburg fine artist Hans Rooseboom — selling originals, commissions and prints, with secure checkout, order receipts and a built-in social engine. Live at hansrooseboom.art.
The situation
A working fine artist needs to sell three very different things — one-of-one originals, commissions priced by conversation, and print-on-demand prints — without paying a hosted gallery-builder a monthly fee and a cut of every sale. The marketing strategy doc even recommended a hosted builder (Pixpa). The brief was to own the whole thing instead: the audience, the checkout and the data.
What I built
A custom hub site: a gallery portfolio, an originals shop with secure Stripe and Payfast checkout, a commissions enquiry flow priced per conversation, and print-on-demand in multiple sizes framed or unframed. Transactional email sends order receipts and enquiry alerts automatically. It also ships a small growth engine — an AI post generator with a social schema and Pinterest scheduling — so the artist can market consistently. The whole thing runs on Vercel Hobby plus Supabase's free tier at roughly R0/month, which deliberately leaves the entire budget for ads instead of tooling.
Highlights
- Sells three product types — originals, commissions and prints — from one custom store
- Dual checkout on Stripe and Payfast, with automated order-receipt and enquiry emails
- Built-in AI post generator + Pinterest scheduling so the artist can market without an agency
- ≈ R0/month infrastructure — a deliberate custom build over the strategy doc's hosted-builder recommendation, keeping the budget for ads
- Tightened data access — revoked anon/authenticated grants on social tables
Build log
2025
Built the portfolio, shop and dual Stripe + Payfast checkout to the marketing-strategy brief.
Jul 2026
Added transactional email, the full logo/brand system, and the AI + Pinterest social engine.
Jul 2026
Added Hans's three collecting tiers (Collector Studies, Major Originals, Signature Works) to the Originals page, and reframed his held-back early works as a private reserve rather than leftover inventory.