Building in public
Notes from the workbench — the backend dashboards I run my business on, daily check-ins with the AI agents building my projects, and lessons from shipping real products.
Latest · 13 Aug 2026
The one rule I gave the AI that runs my front door
My website used to be a brochure with a contact form. Now it has an operator — an AI called Naledi who answers, qualifies, and hands the lead to me. Here's how she works, the one rule she can't break, and why the front door is part of the machine, not decoration.
Read post →
12 Aug 2026 · 3 min
The stretch where everything started taking payments
A build-in-public update on where the portfolio stands — the flagship taking live payments in production, two new products live, an AI operator now running the front door, and a first move into enterprise. Less 'does it work', more 'does it get paid'.
07 Aug 2026 · 3 min
An art store grew a currency switcher and an auction house
Hans Rooseboom Art went from a single-currency ZAR checkout to five currencies and live bidding in about a week — plus the payment-processor swap that made it possible.
06 Aug 2026 · 3 min
The privacy promise that needed an asterisk
ColourIQ's whole pitch was 'no photo, no data, ever.' Then the campaign needed a way to reach a guest again — here's how I kept the promise honest instead of quietly breaking it. Plus: hansrooseboom.art drops Payfast for real multi-currency checkout, and FieldForce SA gets its POPIA paperwork in order.
05 Aug 2026 · 3 min
Replacing a payment rail under a live storefront
Hans Rooseboom Art swapped Payfast for Paystack without a checkout going dark. Plus: ColourIQ grows an admin brain, and two more storefronts get their compliance and conversion basics fixed.
04 Aug 2026 · 3 min
The green button problem: why my AI company ships nothing on its own
Taigency is the first reinvention I've engineered on purpose — an AI-run company where twelve agents do the work and one human keeps the send button. Why I automated the production but never the permission, and what that says about where the web is heading.
04 Aug 2026 · 2 min
The Unglamorous Week: Legal Pages, a Payment Swap, and an SEO Push
No new features shipped this week across three live products — just the compliance, checkout and findability work that turns a demo into a real business.
03 Aug 2026 · 2 min
Closing out the launch checklist, plus a feature that wasn't on it
Hans Rooseboom Art's README has carried the same 'before launch' checklist since mid-July. This week two of those placeholder items turned into real, shipped pages — plus a pricing tier and a feature nobody had written down.
29 Jul 2026 · 2 min
The lead form that was quietly eating submissions
A funding-readiness wizard was collecting emails and throwing every single one away — a reminder that 'looks done' and 'is done' are different claims. Plus: FieldForce SA goes two-way on WhatsApp.
28 Jul 2026 · 2 min
I Automated the Writing. I Kept the Sending.
This post was drafted by an agent — I kept one thing from it: the send button. Why automating the production but never the permission is the whole design of the company I'm building.
23 Jul 2026 · 3 min
Building a portfolio of products with AI agents
How I run ten products at once from a backend dashboard and a daily check-in with the AI agents doing the building — and what shipped across the portfolio this week.