Building in public
Notes from the workbench — the backend dashboards I run my business on, daily check-ins with the AI agents building my projects, and lessons from shipping real products.
Latest · 29 Jul 2026
The lead form that was quietly eating submissions
A funding-readiness wizard was collecting emails and throwing every single one away — a reminder that 'looks done' and 'is done' are different claims. Plus: FieldForce SA goes two-way on WhatsApp.
Read post →28 Jul 2026 · 2 min
I Automated the Writing. I Kept the Sending.
This post was drafted by an agent — I kept one thing from it: the send button. Why automating the production but never the permission is the whole design of the company I'm building.
23 Jul 2026 · 3 min
Building a portfolio of products with AI agents
How I run ten products at once from a backend dashboard and a daily check-in with the AI agents doing the building — and what shipped across the portfolio this week.