Soek — Find the Right Businesses to Sell To
A research and prospecting tool built for South Africa — think 'Clay for SA'. Build a list of the right businesses to approach, fill in the details automatically, and export clean, POPIA-respecting data your sales team can actually use.
The situation
The best prospecting tools are built for the US, priced in dollars, and blind to how South African businesses show up online. Local sales teams end up stitching together Google searches, spreadsheets and guesswork — and doing it in a way that doesn't always respect POPIA. Finding the right companies to sell to, with real contact detail, shouldn't be this manual.
What I built
Soek does the digging for you. You build a list of the businesses you want to reach, and the enrichment engine fills in the missing pieces from local sources — places, websites, domains and contact detail — with an AI layer to tidy and verify. It's POPIA-first by design, with compliance built into how data is gathered and exported rather than bolted on afterwards. Pricing runs on Paystack in Rand, and the whole thing is multi-tenant so every team's data stays its own. It's live as a first working version.
Highlights
- Built for South Africa — local sources, local pricing, local compliance
- POPIA-first: privacy and consent designed into the data flow, not patched on
- Automatic enrichment — turns a thin list into real, contactable prospects
- Export gate that keeps teams honest about what leaves the system
- Paystack billing in Rand and proper per-team data separation
Build log
2026
Shipped the Phase 1 MVP — list building, enrichment and export — live for early users.