From one product to a whole shelf

Build in public — Taigency series. 10 September 2026.

A while back the site showed a handful of products. It now shows seventeen. That's not me padding a portfolio — it's what happens when you treat building as a system instead of a one-off, and point the same engine at one market after another. This is the honest tour: what's live, what isn't, and the thread that runs through all of it.

The thread: build the machine, then point it somewhere new

Every project here is a version of the same bet — from built to paid. Building the thing is table stakes. The actual work is engineering the path from a working product to money in the account, and then making that path repeatable. Once you've built the quote-to-cash engine once, the second and third builds aren't from scratch — they're the same engine, re-skinned for a new customer.

You can see it most clearly in the AI operators. FieldForce has one running its field-service flow. This site has Naledi on the front door. Cadence has Sage drafting a therapist's admin. ForgeReply turns that same idea into a standalone product. It's one pattern — an AI agent wired into the funnel, honest by design, with a human kept in the loop — wearing four different uniforms.

What's live and taking money

FieldForce is the flagship and the proof: the full chain from checkout to charge to active account, verified end-to-end on live Paystack rails in production. Not a sandbox — a real card, a real subscription. FundReady SA sells funding and tender toolkits through a live storefront with a wizard that qualifies buyers before they pay. Hans Rooseboom Art takes real orders on Payfast and Stripe. Soek and HomeBudget SA are live for their first users, and Chord Companion is out there right now getting beginners playing guitar and ukulele.

What's in beta and development

BookForce takes the booking-to-cash slice of FieldForce and makes it a standalone tool — share a link, let a client book, take the deposit in the same step — live in beta. Cadence re-points the whole engine at independent therapists: scheduling, reminders, real reporting, and Sage routing every client-facing action through an approval inbox first. PropFlow puts an AI assistant on an estate agent's WhatsApp to qualify buyers and book viewings. BoreHub is a marketplace for South Africa's water-security boom. Each one is at a different point on the road to paid — and I'd rather label that honestly than pretend everything's shipped.

The quieter, harder builds

Two more are worth naming because they show the range. GeoAfrika is an unglamorous internal tracker that keeps a land-survey team's jobs, drawings and handovers from falling through the cracks — the kind of tool that quietly saves hours every week. And there's a regulated operations platform running as a private pilot for a compliance-heavy trade, where the law sits inside every transaction and being defensible matters as much as being functional. The client isn't named, sensitive features are switched off until a full legal and privacy review clears, and that restraint is the point — the careful half of the job is still the job.

I'll also be upfront about the experiments. MoveCommit is a prototype exploring commitment contracts for daily movement — built on simulated data, with honesty badges on every screen and the regulatory question framed openly rather than waved away. It's a concept demo for thinking clearly before any real money moves, and it's labelled exactly that.

The throughline

Seventeen builds, one idea told at seventeen sizes: close the gap between a product that works and a product that earns — and make closing it repeatable. Some are already earning, some are on their way, a couple are still questions. That mix is the honest picture of building in public.

If you've got a product that works but a path to revenue that doesn't — that's the gap I engineer. Come talk to me, or ask Naledi in the corner.